Plus Ultra
In June 2024, PLUS ULTRA, a prominent Spanish airline, commissioned me to create their most significant commercial of the year. After an intensive ideation process, I proposed the concept that evolved into "Yo viajo con Plus Ultra" (I travel with Plus Ultra), a dynamic 30-second advertisement featuring renowned Venezuelan celebrities and brand ambassadors.
As both director and producer, I brought this engaging concept to life. The commercial was strategically launched across multiple platforms, including television, YouTube, and various social media channels, coinciding with the Copa America and Euro Cup broadcasts in Venezuela and Spain.
The success of this project led to an ongoing brand ambassador relationship with the airline, a position I currently hold. This partnership has allowed for continued collaboration and representation of the PLUS ULTRA brand beyond the initial commercial campaign.
As both director and producer, I brought this engaging concept to life. The commercial was strategically launched across multiple platforms, including television, YouTube, and various social media channels, coinciding with the Copa America and Euro Cup broadcasts in Venezuela and Spain.
The success of this project led to an ongoing brand ambassador relationship with the airline, a position I currently hold. This partnership has allowed for continued collaboration and representation of the PLUS ULTRA brand beyond the initial commercial campaign.
