Corona
In June 2024, I was invited to participate in Corona's global 'Ocean Week' campaign, an initiative to raise awareness for ocean conservation. My role involved creating compelling content that aligned with the campaign's environmental message and aesthetic.
Following the success of this collaboration, Corona commissioned me for a more extensive project. This new venture centered around the concept of 'Chasing the Perfect Sunset', perfectly aligning with Corona's brand image of relaxation and natural beauty.
For this project, I produced a set of striking images and directed two 40-second commercials. These ads not only featured me but also seamlessly integrated the Corona brand with my brand, DIAZ. The result was a visually stunning narrative that captured the essence of both brands while promoting environmental consciousness.The commercials were strategically launched on YouTube and across all major social media platforms, significantly boosting brand awareness for both Corona and DIAZ.
Following the success of this collaboration, Corona commissioned me for a more extensive project. This new venture centered around the concept of 'Chasing the Perfect Sunset', perfectly aligning with Corona's brand image of relaxation and natural beauty.
For this project, I produced a set of striking images and directed two 40-second commercials. These ads not only featured me but also seamlessly integrated the Corona brand with my brand, DIAZ. The result was a visually stunning narrative that captured the essence of both brands while promoting environmental consciousness.The commercials were strategically launched on YouTube and across all major social media platforms, significantly boosting brand awareness for both Corona and DIAZ.
